Marketing & branding
"YOUR BRAND IS A STORY UNFOLDING ACROSS ALL CUSTOMER TOUCH POINTS."
Your brand helps you connect with your customers emotionally. A good brand connects with people at an emotional level, they feel good when they buy the brand. Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional level when they engage with the company.
On the outside, your brand may seem like it consists only of elements such as logos and colors.
Your brand is actually the entire identity of your business. Your brand gives you personality.
Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from competitors and clarifying what it is you offer that makes you the better choice.
- Ensures your brand stands out and cuts through in its category – it gives customers a reason to choose your brand over competitors.
- Creates customers with a predisposition towards your brand, and an increased willingness to try it.
- Shortens the sales cycle.
- Enables your brand to charge and sustain a price premium.
- Enables your brand to build trust with its key stakeholders customers, employees, shareholders, distributors, partners, intermediaries, etc.
- It creates loyal customers, advocates, and even evangelists, out of those who buy and lowers sensitivity to price increases.
- Attracts and retains the best employee talent and the financial pay-off.
NEO’s branding services can help companies with any aspect they might be struggling with, whether they need to create a brand identity from scratch or simply find a better way to communicate their core messaging and company values.
A website can change how people perceive your brand, it can drive new business, and increase brand value – but it can also do the opposite if done wrongly or not at all.
– but it can also do the opposite if thought in website experience is done wrongly or not at all.
Websites are an essential tool for businesses to establish their credibility and build trust with their customers. The entire process includes comprehensive & creative thinking on every note.
- Research & Understanding
- Website Architecture
- Design Aesthetics
- Content Inventory
- Website Development
- Website Testing
They’re buying what your brand stands for. That’s why it’s so important to design your brand image to convey exactly what you want it to say.
Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Brand identity attracts new customers to a brand while making existing customers feel at home.
- Brand Book
- Revamping & Creating Logo
- Revamping & Creating Tagline
- Marketing Mailers
- Communication Templates
When searching for a service or product online, users are more likely to choose one of the top five suggestions that the search engine shows them.
Search Engine Optimization
When done correctly, SEO can help your brand stand above others as a trustworthy company and further improve the user’s experience with your brand and website.
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. A higher ranking when someone searches a term in your industry increases your brand’s visibility online.
Keyword Research & Analysis
Social Media Optimisation
It not only introduces people to the business but also helps in branding, improving brand visibility and recall.
Working with SMO can help to strengthen your brand & boost the visibility of your products which in turn helps you to get new clients for your business & increase sales. It helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go.
- Research & Analysis
- Creating an audience persona
- Content Optimization
- Social Media Strategy
- Content Creation
- Digital Strategy Integration
Its aim is to create a consistent corporate image through the interplay of corporate strategy, business activity, and brand stylistics.
Effective branding minimizes the need for large marketing initiates for every new product as the consumer has a pre-set understanding of the product’s quality, reliability, and purpose.
- Corporate Presentation
- Corporate Stationery
- Business Cards
- Corporate Gifts
- Inhouse Branding
- Creating SOP’s
- Infrastructure Branding